Promoting Vedic Literature Seminar for Online Bookstore & Guest Expert
Client: Online Boutique for Educational & Vedic Literature
Industry: Books / Education / Spirituality
Services Provided: Event Promotion, Paid Advertising, Community Activation
Objective:Promote a high-profile seminar in New York with Vedic literature expert and guest speaker Dr. Oleg Torsunov, drive targeted attendance, and increase brand visibility.
Results Achieved:- Event Performance:
- Event was sold out 1 week before it began
- 20% of ticket sales came directly from Instagram ads
- Attendance driven via Facebook groups, speakers’ networks, and brand page
- Budget: $450 total ad spend
- Click cost: $0.45–$0.50 per click
- Marketing Channels Used:
- Paid advertising on Instagram and Facebook
- Organic reach through speaker pages and spiritual communities
- Strategic use of content from the bookstore’s audience and partners
Scope of Work:- Paid campaign planning and execution
- Content strategy tailored to a spiritual and educational audience
- Coordination with guest speaker’s audience and networks
- Sales funnel setup via social media
Outcome:The collaboration between the bookstore and a well-known speaker resulted in a sold-out event, boosted brand trust, and increased interest in both the literature and future seminars.