About

I'm Julia, a passionate lifestyle content creator and the founder of a thriving expat community in Egypt. With over 15 years of experience in luxury tourism and marketing, including a significant tenure at the prestigious Burj Al Arab, I bring a unique blend of expertise and insight to every project.

For the past six years, I've immersed myself in the vibrant culture of Egypt, building deep trust and genuine connections within the expat community. Now, I leverage this invaluable experience to help local Egyptian businesses flourish through compelling content and authentic digital storytelling.

My goal is to bridge the gap between your brand and a highly engaged, niche audience.
Sample Collaboration Categories
My content is versatile and ideal for a range of businesses looking to connect with the expat community.
Below are key categories where our partnerships thrive:
  • Hotels, Airbnb & Travel Companies
    Inspiring exploration and unforgettable experiences across Egypt.
  • Women-Focused Brands
    Promoting products and services tailored to the needs of expat and local women.
  • Restaurants & Cafes
    Showcasing unique dining experiences and culinary delights.
  • Spas & Salons
    Promoting luxury, relaxation, and beauty services.
Portfolio Video Playlist
Browse my curated playlist to explore examples
of my work. Select videos by theme to see projects
relevant to your niche.
Partnership Packages


Choose the package that best fits your needs, each designed to provide impactful content and reach your target audience effectively.

All packages are crafted to deliver authentic storytelling and high engagement.
Why Partner With Me?
Collaborating with me offers unique advantages that go beyond traditional advertising. You gain access to a highly engaged, niche audience through a trusted voice, ensuring your message resonates authentically.
  • Authentic Storytelling
    Receive genuine, user-generated content (UGC) that tells your brand's story in a compelling and relatable way.
  • Niche Audience Access
    Connect directly with a high-intent female expat audience that is actively seeking quality products and services in Egypt.
  • Organic Engagement
    Benefit from organic reach and engagement driven by my established credibility and the deep trust I've built within the community.
  • Cross-Platform Exposure
    Your brand will gain visibility across Instagram, our private WhatsApp community, and my website, maximizing your impact.
My Audience: Your Ideal Customers
Predominantly Female
85% women, primarily aged 25-44. This demographic is highly influential in household purchasing decisions and lifestyle choices.
Expats in Egypt
Both new arrivals seeking guidance and long-term residents looking for trusted recommendations within the Egyptian landscape.
English-Speaking
Includes locals and travelers who prefer English content, ensuring broad reach within a key target group.
Engaged Community
A private WhatsApp community of 100+ active women fosters deep trust, leading to high conversion rates for recommended brands.
Let's Connect
Ready to amplify your brand's message and connect with a highly engaged audience of expat women? Partner with me to create content that genuinely converts and builds long-term trust.
How to Book a Collaboration
50% Deposit:
Secure your collaboration slot
with an initial payment.
Briefing/Planning Call:
We'll align on goals,
content, and strategy.
Remaining Payment:
Final payment
is due before content publication.
Add-On Services
Enhance your partnership with additional services designed to boost your digital presence
and content strategy.
  • Monthly Reel Packages

    Consistent, engaging video content to keep your brand top-of-mind

  • Instagram Setup & Audits:

    Optimize your Instagram profile for maximum impact and reach your target audience more effectively

  • Content Strategy & UGC for Ads/Websites

    Develop a cohesive content plan and receive high-quality UGC for your advertising campaigns and website
  • 1:1 Consultations

    Personalized guidance on reaching and engaging expat women in Egypt through content
Case Study
NEW
Launching KungFu Qahwa — Cairo-Based Coffee Events & Training Brand
Client: KungFu Qahwa
Industry: Specialty Coffee / Education / Events
Services Provided: Full Instagram Launch, Paid Advertising, Event Promotion
Objective:
Build a new Instagram presence from scratch and successfully promote the brand’s very first barista workshop in Cairo.
Results Achieved:
  • Instagram Launch:
  • Project started from zero — account created and first 9 posts designed
  • Clear brand identity and visual aesthetic built in 1 week
  • Workshop Promotion:
  • Seminar was fully sold out within 2 weeks
  • 30 attendees at the first offline event
  • Ad spend: less than $50
  • Click cost: $0.03 per click
  • Audience gathered through Meta ads and organic reach
Scope of Work:
  • Instagram page setup and visual branding
  • Reels and posts about the team, mission, and services
  • Paid ads for event registration
  • Content and strategy for the first month
Outcome:
With minimal investment and a clear launch strategy, Kung Fu Qahwa hosted a successful first event, built brand awareness in Cairo’s coffee scene, and created a strong foundation for future growth.
Full Instagram Management & Event Launch for Alice Thompson – UK Property Investor
Client: Alice Thompson
Industry: Real Estate Investment (UK Market)
Services Provided: Full Instagram Management, Content Strategy, Paid Advertising, Event Marketing
Objective:
Build a strong Instagram presence, grow an audience of potential investors, and launch a large-scale offline conference.
Results Achieved:
  • Instagram Growth & Ads:
  • Subscriber cost: £0.50 per follower
  • Reels click-to-follow cost: £0.16 per click
  • Ongoing audience growth through aesthetic content and paid Reels promotions
  • Event Launch & Ticket Sales:
  • Organized and promoted an offline real estate conference in the UK
  • Attendance: 200 participants
  • Created a 5-week sales & warm-up strategy, with full pre-sale content planning
  • Event was fully sold out
  • Advertising cost per click: £0.30–£0.50
Scope of Work:
  • Instagram strategy and daily management
  • Content creation and storytelling
  • Paid ads setup and optimization (Reels & Lead Generation)
  • Warm-up content plan for launch
  • Full support in selling event tickets online
Outcome:
Alice’s Instagram grew into a powerful lead-generation tool, and her offline event achieved full capacity — with cost-effective advertising and a loyal, highly engaged audience.
Promoting Vedic Literature Seminar for Online Bookstore & Guest Expert
Client: Online Boutique for Educational & Vedic Literature
Industry: Books / Education / Spirituality
Services Provided: Event Promotion, Paid Advertising, Community Activation
Objective:
Promote a high-profile seminar in New York with Vedic literature expert and guest speaker Dr. Oleg Torsunov, drive targeted attendance, and increase brand visibility.
Results Achieved:
  • Event Performance:
  • Event was sold out 1 week before it began
  • 20% of ticket sales came directly from Instagram ads
  • Attendance driven via Facebook groups, speakers’ networks, and brand page
  • Budget: $450 total ad spend
  • Click cost: $0.45–$0.50 per click
  • Marketing Channels Used:
  • Paid advertising on Instagram and Facebook
  • Organic reach through speaker pages and spiritual communities
  • Strategic use of content from the bookstore’s audience and partners
Scope of Work:
  • Paid campaign planning and execution
  • Content strategy tailored to a spiritual and educational audience
  • Coordination with guest speaker’s audience and networks
  • Sales funnel setup via social media
Outcome:
The collaboration between the bookstore and a well-known speaker resulted in a sold-out event, boosted brand trust, and increased interest in both the literature and future seminars.
What Clients Say
Real feedback from people I’ve worked with — in their own words.
Sertificates
Contact
Let’s connect and create something beautiful together.
WhatsApp: +20 155 83 40 411
Email: fontanii@gmail.com
Egypt, Cairo
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